Robin joined the team at For The Better Good as their sole Graphic Designer prior to their initial product launch and has since then developed a majority of their online and offline brand collateral. Including creative and strategic brand development, social media channels, marketing collateral and white label brand design and development. Working in collaboration with Cotton-on foundation, Volvo, Les Mills, Eden Park National Stadium, Huka Lodge, New World, Wellington Airport, Super Yacht Gathering and Bay Dreams Festival.
For The Better Good began research and development with the goal of creating material that could rival traditional plastics, one developed from renewable alternatives such as plants, rather than finite resources such as oil.
After solving this initial problem, we realised our solution did not stop at our material. We needed to design a system that challenged everything we knew, a system that could shift us towards an economy where nothing ever needed to become waste. So that’s what we did.